AGRI MAGAZINE 

Agri, incorporating Die Boer/The Farmer, is a two-monthly A4 glossy publication distributed to about 33 000 farmers, opinion leaders and decision-makers.  The publication is produced on a cost-recovery basis. 
The expert inputs of Agri SA functionaries form an indispensable part of Agri's success.  These functionaries report on a wide spectrum of issues, including the economy, trade, environmental affairs, water affairs, safety, land affairs, labour, training, infrastructure, technology, farmer development and Agri Securitas projects.

News items from Agri SA's affiliates are published regularly and newsletters and other topical issues from various provincial agricultural unions are edited and published as part of Agri's editorial content.  News from other agricultural partners is also regularly accommodated.  Each issue of Agri has its own theme, and an attempt is made to publish articles that fit into the specific theme.  A profile of a prominent member of the organisation is also published in each issue.

Good feedback was received and enquiries about the articles and advertisements that appeared in Agri serve as an excellent barometer of the demand for it.  A survey undertaken among farmers by an independent research group, Research in Action, revealed that Agri was one of the top four agriculture publications read by farmers in the country.

RADIO

Radio is a very accessible and immediate medium to reach the farmer market, the diverse consumer market as well as new farmers.  Agri SA's aim is to serve and to promote its message, services and achievements as effectively as possible and to convey a positive message about the role of agriculture in South Africa.

The programme Landbounuus on Radio Sonder Grense (RSG) is broadcast nationally from Monday to Thursday from 12:30 to 12:45.  Agri SA is responsible for the content of the Monday programme.  Co-ordination of the programmes is handled by Agri Connect.

At present 1 736 million people listen to RSG, while approximately 287 000 tune in to the Landbounuus programme. 

The following input suppliers are acknowledged for their sponsorship of the programme:

Monday Programme

Smartcom	Voermol	Absa
Madeleine Abrahams     Tel:            email:	Philip Strydom               email:	Werner Ras               email:
Cape Wool
Ona Viljoen email:

NEWSLETTER

Agri SA’s weekly electronic newsletter to agricultural leaders and the media offers up-to-date information on important policy developments and Agri SA’s actions. The newsletter is distributed in Afrikaans and English. Affiliations distribute the newsletter further to their members and it is read as far as Namibia.

 "Click" here for newsletter No 19

 "Click" here for newsletter No  18

MEDIA STATEMENTS

Agri SA releases on a continuous basis media statements on various topics which are of importance for agriculture.  These press releases are widely used by the media.

"Click" here for press statement - 9 June 2006

"Click" here for press statement - 17 Aug 2006