Farmer Development 
Given Agri SA's mission the promotion of a competitive environment for the sector as a whole is vital. However, it was realised that focused attention on Black Economic Empowerment (BEE) is also needed at national level. In this regard the following actions are receiving attention:
- The establishment of a development desk to capture land-related BEE in a co-ordinated national database.
- To identify new opportunities for BEE in agriculture.
- To facilitate transfer of land within the context of orderly law enforcement and functioning markets.
- To develop appropriate support measures in conjucntion with the government and private sector.
- To promote the concept of mentorship and joint projects in the agricultural sector.
